As a business, it is essential to keep up with the latest marketing trends. Instagram Reels offer an exciting platform for companies to introduce new products, showcase their services, and engage with their customers in unique ways. This new feature of the Instagram platform allows businesses to create short-form videos, blend music, and add text and emoji overlays to create more engaging content.
What are Instagram reels?
Instagram reels are 15 – 90 second long videos that capture the entire vertical space of the screen. Instagram has become a highly popular feature of Instagram amidst the users of all ages, hence this is the best space to put up your business products. Instagram reels are videos that are made using different trending audio, video, AR effects, filters etc.
How to create effective and engaging reels?
Reels are an exciting and effective way for businesses to promote their brand and increase engagement. When creating Reels, businesses should focus on creating content that resonates with their specific target audience. This could include creating behind-the-scenes videos or recreating a popular meme. By creating content that is specific to the brand, companies can build connections with their customers and stand out in their audience’s feeds.
Reels can also be used to showcase products in a creative way and drive customer engagement. Companies can use Reels to give demonstrations of their products, highlight features and benefits, or offer an interactive look at how products can be used.
Why should you include Instagram reels in your social media strategy?
- Improve engagement: Reels should be a part of your social media strategy. This is the best way to improve your engagement as over a billion people watch reels. Reels provide you with the option of using call-to-action button, polls, links etc. using these options you can allow your audience to directly reach out to you with any query, register their opinion etc. using reels more and more people get to respond and engage with your content improving engagement rate on your Instagram profile.
- Highly consumed feature of Instagram: Instagram reels are a highly consumed feature of Instagram, almost everyone of every age group and interest view reels. As per a survey more than 55% of people using Instagram use it to view reels. You can use Instagram reels to promote your business and even download other inspiration reels to your device to repost using Instazoom , an app that allows you to download any Instagram reel instantly. Hence not including reels to your social media strategy keeps you at loss. You can find your entire audience on reels.
- Spread brand awareness: Businesses always look for ways to spread brand awareness, what better way could you ask for than Instagram reels. Create engaging Instagram Reels that show off your brand and its message! Using reels you can also showcase tutorials on how to use the products and their benefits. This helps spread a word about your brand.
- Creative way to hook an audience: Instagram reels are a great way to engage your audience with emotion. They allow you to express yourself in an informal, natural manner that is more relatable. You can go creative with different audios, AR effects, filters, text and emojis on reels.
